Over the past several months, I’ve been working at Meals on Wheels of Boulder as both a communications and marketing intern and associate. The mission of Meals on Wheels is to “bring health and humanity to the table” by delivering high-quality and healthy meals to locals’ doors.
This post is intended simply to show a little bit of my most recent work in its final iteration. I’ll link each project to the process blog post that demonstrates how the end product came to be.
New Building Newsletter and Journey Map
Project description: create a large trifold self-mailing newsletter that updated donors on the status of our new building, asked for continued donations to the capital campaign, and informed about the number of new initiatives in the works.
The Niche Market Marketing
Project description: create both all of the marketing material for a newly opened micro-grocery store within the Meals on Wheels of Boulder building to advertise the market to local residents and passersby AND the marketing materials to store within The Niche Market to advertise Meals on Wheels’ mission. This includes a flyer for new residents, a brochure explaining both what Meals on Wheels does and what the viewer can do to help, and customer comment cards.
Parking Lot Pop-up Sale
Project description: create all of the marketing material needed for a pop-up sale offering Think Goodness Foods (Meals on Wheel’s packaged food initiative) quiche, soup, and pie. This included street signs, a “footer” newspaper ad, social media posts, a menu to hand out to clients, and labels for our new line of pies (more on these labels later). The theme was “picnic,” hence the picnic blanket background using Meals on Wheels brand colors.
Cards
Project description: create a card that reminds the Meals on Wheels appreciates them and needs their help to complete our mission. I’ve designed a few different cards for Meals on Wheels: a thank you card, a sympathy card, and a “someone has donated in your honor” holiday card.
Ally's Process Blog 